Much ado about ‘Nothing’

”It’s not what you do but how you do it” – that’s the philosophy at the ‘Nothing’ advertising agency in Amsterdam formed by Michael Jansen and Bas Korsten.

So when it came to designing their commercial offices they constructed an simplistic and clever example of their ideology. Designers Joost van Bleiswijk and Alrik Koudenburg created a functional and professional working space almost entirely out of cardboard.

The ‘Nothing’ team took the idea behind the company name (taking nothing and turning it into something) as the starting point for the physical design of the office. The design team engineered cardboard walls, beams, tables, shelving, signage and even a set of stairs out of cardboard.

A bonus to this design? The walls double as a blank canvas where visitors are encouraged to leave their mark. The office walls will serve as a visual diary of ideas – sort of like a guest book. As the accumulation of doodles grow, the interior design will change, hopefully aiding in the expansion of creative ideas. And if they grow bored of the expanding scribbles the studio can replace individual portions of their workspace for, well, nothing much at all.

All photography by Joachim Baan

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7 thoughts on “Much ado about ‘Nothing’

  1. Pingback: Cardboard « Denize Sofia Maaloe

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